You probably remember last year’s road safety initiative promoted by Frotcom East Africa, Airtel Kenya and 2NK SACCO, to encourage safe driving of public service vehicles and to reduce accidents on Kenyan roads. To continue to raise awareness of road safety and change driving attitudes and behaviour in Kenya, Frotcom East Africa recently launched a billboard campaign to let businesses know that they can count on Frotcom East Africa as a partner for road safety and fleet profitability. Currently located in 3 strategic locations that capture over 75% of the traffic entering Nairobi, these billboard ads are really grabbing the attention of Kenian fleet owners and managers.