Frotcom keeps a traditional milling company on track

Les Moulins du Maghreb, an established flour milling company in Morocco, adopted Frotcom to manage day-to-day operations of its distribution fleet. Les Moulins du Maghreb, a family business born in 1927, has a long and unparalleled expertise in modern milling. The company has a daily production capacity of 650 tonnes, spread across three industrial units, with the flexibility to manufacture a wide variety of flours and thus respond to a variety of customer requests and tastes. In the last 10 years the company’s export business has increased significantly, and now covers the Maghreb and Central Africa area. The proximity to Casablanca’s port and a fleet of 50 vehicles are major assets that guarantee cost-effective product distribution. As part of their continued growth, the company began looking for a fleet tracking solution that could improve operational efficiency and help manage the fleet. After analysing the solutions available in the market, they decided on Frotcom, which fully meets their needs. “We were looking for a solution that could help us determine fleet operations on a daily basis. Frotcom presented to us a global fleet management solution providing alerts and reports via email so we can run our fleet efficiently and minimise unnecessary travel.” said Amine KORATI, fleet manager at Les Moulins du Maghreb. “With the use of Frotcom we are now able to control costs, enhance customer service and optimise routes and deliveries.”